Microsoft has 78 Copilots
When every Microsoft tool becomes Copilot, the brand risks losing the meaning it was supposed to create.
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Somebody counted every Microsoft product and tool named Copilot.
There are seventy-eight (78!) of them.
As Tey Bannerman put it, there are now Copilots inside Copilots, Copilots for other Copilots, and a physical Copilot key on your keyboard just to summon them.
At this point, Microsoft's enterprise AI strategy looks less like a product roadmap and more like an aggressive rebranding campaign.
GitHub becomes CopilotHub. Teams becomes CopilotSkype. Copilot becomes CopilotCopilot. LinkedIn becomes Copilot Unemployed.
When every tool in the suite adopts the exact same brand name, the brand stops meaning anything at all.
What is the worst enterprise naming convention you have had to explain to a client or customer?
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