Back to Articles
English//2 min read/published

Design AI

Every startup logo suddenly looks like it belongs in a 1970s nightclub 🪩 Oh, man, I’m tired of that šŸ˜… Spotify changes its icon into a disco ball for one...

Human-Centered AIHuman-Centered AIStartup EcosystemsInnovationFounder PsychologyVenture Building
Original source: Google Docs import

Every startup logo suddenly looks like it belongs in a 1970s nightclub 🪩
Oh, man, I’m tired of that šŸ˜…
Spotify changes its icon into a disco ball for one marketing campaign…
and suddenly half the tech industry starts chrome-plating their interfaces like Studio 54 exploded inside Figma.
Notion.
GitHub.
Lovable.
Half of Twitter/X.
Everything became reflective, shiny, ā€œAI aestheticā€, unreadable.
The internet even gave it a name:
ā€œDiscomorphism.ā€
And yes, GPT Image 2 replicates it perfectly.
That’s not even the interesting part anymore.
The interesting part is how fast design trends spread now.
One designer changes their playlist to Bee Gees…
and suddenly millions of users need to relearn interfaces they already paid for 🤔
And this is where I become grumpy as an old 37 y.o. man I can afford that.
There are MANY people who genuinely struggle when interfaces constantly change.
Older people.
ADHD users.
Overworked people.
Non-tech people.
People simply tired of digital overstimulation.
I’m in that group myself.
I do not want to re-learn app icons every two weeks because some gen-Z audience flirting startup discovered ā€œretro-futuristic chrome vibes.ā€
I pay for stability too. Not only for ā€œengagement.ā€
Funny thing – tech companies keep talking about accessibility…
while redesigning perfectly functional interfaces into shiny visual puzzles nobody asked for. NOBODY!

The AI era is making this even faster. Because now aesthetics replicate overnight.
One trend appears… AI generates infinite variations…
and suddenly every product starts looking like the same disco hallucination. A wave of unreadable icons… Virus.
Maybe I’m becoming old.
Or maybe digital products should stop behaving like fashion collections changing every season. We as a humans still value stability.
Anyway.
If your startup logo still looks readable today:
congratulations.

You survived another design cycle 🪩
#design #AI #product