AI examples

Something funny is happening to corporate language.
SEC filings are starting to sound… identical 😅
Just a reminder: SEC is one of the most influential organisation in known human Universe.
You see the same pattern everywhere:
“Not just X, it’s Y.”
→ Not just a product, it’s a platform
→ Not just software, it’s a strategy
→ Not just automation, it’s transformation
→ Not just a feature, it’s an ecosystem
Individually? Fine. Linkedin Posts? Okaysh.
At scale… everything becomes the same shade of beige. And gray.
Different companies. Same voice. Generic.
Let’s be honest – yes, AI is part of it. I use it too.
But there’s a difference between using AI and outsourcing your thinking.
I rewrite everything. Cut it. Reshape it. Polish. Again and again.
Because LinkedIn is not a whitepaper for a reader.
It’s a corporate popcorn.
People scroll this between meetings, before work, during work (and instead lol)
If you don’t respect attention… you don’t get it.
That’s the real game.

Language is positioning. And if your words are interchangeable…
you probably are too.
Funny thing – we now have the best tools to express ideas…
…and we all sound like the same intern, who lack the soul, the drive, the passion.
If you want a more human conversation – not “not just X, but Y” 😅 feel free to DM.
And if you’re stuck somewhere between “I know what I want to say” and “this still sounds like everyone else” – that’s usually where a deeper conversation helps.

I do 1-hour sessions on this – strategy, positioning, clarity:
https://zcal.co/axlindholm/1hour
Curious – do you notice this, or am I just becoming allergic to corporate tone?
#startups #communication #AI